Australian ARIA chart-topping act and indie royalty Boy & Bear share their newest single and video, Just To Be Kind, available now independently.
The second step in a new chapter, Just to Be Kind follows a jubilant return to music for Boy & Bear in 2022. In the wake of their previous single, State Of Flight, an extensive national and regional tour throughout June and July, and a 10-year anniversary celebration of their ARIA double platinum album, Moonfire, today’s track is a fitting testament to the band’s timeless legacy in juxtaposing intimate and poignant lyricism with grand and uplifting indie-alt pop. The irresistible beat of Just To Be Kind is wrapped in expansive synths and warm vocal hooks, asking deeper and open-ended questions to life and relationships from frontman, Dave Hosking. Mixed by Grammy Award-winning Tom Elmhirst (James Blake, Adele, Frank Ocean), at New York’s Electric Lady Studios, Hosking’s harmonious croon fits the track’s framework itself, as a kind delivery that evokes a calm and conciliatory mood to recognising love in the face of tough decisions.
Directed by Liam Kelly (Tones and I, Masked Wolf), the single’s accompanying video spans vivid cityscapes and countryside solitude in an exploration of regret and letting go. Interspersed with scenes of Boy & Bear delivering an emotive performance, the clip follows the story of a woman who has passed away, as she grapples with the process of bidding her family farewell whilst embarking on a new journey.
Dave Hosking from the band says, “The song is simply about loving someone but having to let them go for reasons out of your own hands. I had some personal challenges about a year ago and it got me thinking about the future and whether or not I could settle down and have a family. In that moment, I felt a real sense of responsibility and I realised that I wouldn’t ask her to sacrifice all that just for me, that wouldn’t be fair.”