Music SA’s Scouted returns in 2021 after a COVID-fuelled hiatus – showcasing the wonderful unsigned and emerging musical talent we have here in South Australia to significant music industry representatives and enthusiastic music lovers on Friday 8 October at Lion Arts Factory.
As part of the 2021 Umbrella Festival curated program (now extended to October 17 2021 in response to the most recent South Australian lockdown), the Scouted mini-festival includes performances from five-piece indie-pop outfit Bermuda Bay, happy/sad surf-pop trio Don’t Bring Stacey, Adelaide’s electrifying neo-psych outfit The Empty Threats, First Nations hip hop duo LBG, indie-pop sweethearts Mum Friends, and femme indie-rock group Oscar The Wild.
Throughout the evening, these six emerging artists will perform live sets in front of a ticketed live audience of both live music fans and representatives from the South Australian music industry. In lieu of music industry delegates are normally in Adelaide for the AIR Awards and Indie-Con Conference, a live song from each set will be filmed and edited by a team of videographers for distribution to the national industry, to ultimately open up exciting possibilities for the Scouted participants.
Additionally, the Scouted artists will be provided with intimate one-on-one mentoring sessions with industry professionals that include Adam Montgomery (Fourtone), Rhiannon Cook (Positive Feedback), Rachel Jones-Williams (Dirty Hit) and Claire Mooney (triple j Unearthed).
Joining the entertainment at Scouted will be leading promoter Live Nation, launching the first ONES TO WATCH showcase in Australia. In addition to the Scouted performances on Friday 8th October, homegrown artists Colourblind, EAST AV3 and TEENAGE JOANS will perform pre-event to an audience of invite-only music industry attendees, which will be recorded live and then featured on ONES TO WATCH in the coming months.
ONES TO WATCH is Live Nation’s global artist discovery platform dedicated to introducing new artists to music fans globally and is set to be the number one destination for music fans to discover their new favourite artists in Australia. The platform which already exists in the US, UK, New Zealand and China, has played a part in amplifying the careers of some major household names, such as Halsey, Dua Lipa, LANY, and Yungblud.
Through the ONES TO WATCH platform, music lovers will be given exclusive access to follow the unfolding careers of Australia’s next wave of up-and-coming local artists, bands, musicians and producers through the online platform. In addition, artists will have the opportunity to perform live ONES TO WATCH showcase events aimed at getting the artists in front of key industry professionals and performing to a live audience.
Music SA General Manager Kim Roberts is thrilled that Scouted is returning in 2021 for its fourth year to give local artists an opportunity to promote their music to some of the biggest names in the music industry. She states, “Scouted is such a wonderful way for Music SA to show off the incredible talent within South Australia to local and national music industry folk.”
“Each year, our Scouted event delivers genuine business outcomes for South Australian musicians. In the past this has included signings by publishers, artist managers and bookers, as well as programming at major festivals, being added to radio rotation and being selected to support national touring artists…” said Ms Roberts.
Scouted in 2019 helped to facilitate impressive results for the artists that participated. Elsy Wameyo went on to form incredible connections nationally and is now a party of Music In Exile, Glowing picked up support slots for Spacey Jane, WAAVES, RAT!hammock and Cry Club and Jess Day was featured on ABC News, signed with Select Music and was selected for the BIGSOUND50 in 2020.
Furthermore, Pinkish Blu went on to support G Flip and Odette nationally, as well as signing with Sony Australia, Ricky Albeck & The Belair Line Band signed with Swirl Records, Stellie signed with Unified for management and performed at the inaugural Summer Sounds festival. TOWNS had a record number of performances (a massive 9 showcases!) at BIGSOUND 2019, supported Dear Seattle on a national tour, supported Ruby Fields on a national tour, performed at Yours & Owls and Summer Sounds festivals in 2021, and also has an upcoming national tour with Ocean Grove!
Building on the success of previous years, Scouted has again been made possible with the support of its major sponsors the Government of South Australia, through the Music Development Office and additional support from the City of Adelaide – both have sponsored the initiative since its inception in 2017. Pirate Life Brewing will also be sponsoring the event alongside AESA (Arts and Entertainment South Australia).
Scouted 2021 is being held at Lion Arts Factory on 17 October as part of Umbrella Festival. General admission tickets are now on sale to the public via Moshtix for $20 + bf.