Empowered songwriter and producer Fluir has announced her stellar new single Higher Ground, a hook-laden, uplifting track that encourages listeners to break away from the dull routines that can sometimes take over our lives. The upcoming electronic artist worked with the renowned producer Sam Littlemore (Pnau, Tonite Only) on the exciting new track.
Higher Ground is one of those songs that manages to combine a number of different genres – dance, pop, electronic – in a sophisticated, not to mention inherently catchy, way. Evocative of the work of artists such as RÜFÜS DU SOL, Kilter and Alice Ivy, Higher Ground drives forward with propelling percussion, intricate production and gentle, assured vocals from Fluir.
Fluir tells Hi Fi Way about her Top 5 Music Videos:
A-ha – Take On Me
This song is uncut 80s synth pop at it’s best, coupled with imagery of a woman (Bunt Bailey) falling in love with A-ha’s lead singer. The imagery is super impressive using the juxtaposition of the rotoscoped imagery against normal live action footage. This music video keeps you glued to your seat wanting to find out what happens next, much like ready the storybook itself.
The Cranberries – Zombie
One of my earliest childhood memories is the first time I ever heard this song. I first heard Zombie when I was at one of my older siblings’ school performances where they reenacted the scenes from the music video with Dolores O’Riordan under the cross. I remember being absolutely captivated. This video captures the anger and angst portrayed by the music and perfectly aligns it with powerful imagery. This is one of my favourite songs of all time.
Nirvana – Smells Like Teen Spirit
One afternoon after school, I followed my older sister to her friend’s house where she put on the music video for Smells Like Teen Spirit and we all just sat there watching it on repeat. While I was too young to fully understand what was going on, looking back it’s evident impact that Nirvana had on youth culture at that time.
The White Stripes – Seven Nation Army
The concept behind this music video is so simple, yet so effective. I love how it cycles between Meg White and Jack White playing their respective instruments. The imagery captivates you from the very start. This is a very hard one to pull away from once you start.
Bomfunk MC’s – Freestyler
This music video pairs hip hop, electronic and break-beat music with dance culture. Freestyler was massive when it was released in 1999 and the music video provides a snapshot of technology and culture at the time.
For the twentieth anniversary this year they actually re-created the music video featuring the original band members with updated technology and culture.
Compiled by Rob Lyon
For more info on Fluir head to https://www.fluirmusic.com/