Ed Sheeran “Divide” Pop Up

The world’s best-selling recording artist of 2017, BRIT, ARIA and Grammy Award winner Ed Sheeran today announced the he will be opening exclusive pop-up stores in Australia, whilst he’s in the country this March on his Australian stadium tour. The Ed Sheeran Divide Pop-Up Australia stores are the first of their kind worldwide for Ed and they will be rolling open their doors in Perth, Melbourne, Adelaide, Sydney and Brisbane, selling exclusive Australian merch designs and collaborations with Hoax.

The record breaking, 7 x ARIA Platinum ÷ (Divide) was the highest selling album of 2017 in Australia, boasting the 10 x ARIA Platinum Shape Of You , the 6 x ARIA Platinum Castle on the Hill, the 7x ARIA Platinum Perfect, and the 4 x ARIA Platinum Galway Gir . The tour this March is the biggest stadium tour of Australia since Dire Straits in 1986.

The Ed Sheeran Divide Pop-Up Australia stores will be located in Perth, Adelaide, Melbourne, Sydney and Brisbane. All the location and store opening time details are further below.

With Perth the official first stop on the tour this weekend, west siders will have lucky first access to the exclusive merch designs ahead of the rest of the country, with the Ed Sheeran Divide Pop-Up Australia store opening there this Friday the 2nd and Saturday 3rd March.


78 Records – Upper Level
255 Murray Street, Perth
Friday 2nd / Saturday 3rd March
Fri: 9.30am – 6pm / Sat: 9am – 5pm

Clarity Records
60 Pulteney St, Adelaide
Wednesday 7th March

209 Brunswick Street, Fitzroy
Thursday 8th – Sunday 11th March
10am – 6pm (exc. Friday 10am – 9pm)

92 Oxford St, Darlinghurst
Wednesday 14th – Saturday 17th March
10am – 6pm (exc. Thursday 10am – 9pm)

Rocking Horse Records
245 Albert St, Brisbane
Tuesday 20th and Wednesday 21st March
Tues: 10am–6pm / Wed: 10am–6pm

Don’t miss Ed Sheeran touring Australia this month! Limited tickets for the Perth and Sydney shows have just been released – click here for ticketing details.

Ed Sheeran Tour Banner Updated

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