DMA’S Premiere “Round & Around” Video
It was a proud moment for I OH YOU this past weekend with DMA’S taking the stage ahead of bouncedown at the 2020 Toyota AFL Grand Final between Richmond and Geelong on Saturday. Playing to a massive live audience of almost 30,000 at The Gabba in Brisbane, the band’s performance played on screens across the nation as part of the AFL broadcast, which attracted a mammoth national average TV audience of 3.812m, its highest rating audience since 2016.
The Gabba was not the only hallowed ground the band’s music was heard in this past weekend. In a world first, DMA’S premiered their new video for Round & Around live on the big screens to an empty Goodison Park Stadium in Liverpool UK, home of Everton Football Club. A film capturing this momentous moment was live streamed on both DMA’S and Everton FC’s Facebook pages overnight, showing the band’s full-throttle anthem reverberating across the deserted stadium. Frontman Tommy O’Dell is a passionate, life-long fan of the club, thanks to his dad’s side of the family all hailing from Liverpool.
Directed by Steve Lattuca, the Round & Around video explores the band’s roots in Newtown, Sydney. It features a mix of new and archive footage of the band in their local environment and includes clips of them performing on the roof of The Marlborough Hotel.
Round & Around is the song that best bridges the gap between the band’s forward-facing sound and their love for Britpop, as it progresses from jangly indie guitars into a full-throttle rush of energy. O’Dell’s vocals capture the melancholy of waking up on a Sunday morning and not knowing where life is taking you, yet his power and poise is immediately uplifting. The song was recently chosen as Radio X’s Track of the Week, making it the fourth consecutive DMA’S track to earn that accolade.
The video emerges following the news that DMA’S have been nominated for a remarkable five ARIA Awards for current album THE GLOW (recorded and mixed by multi-Grammy Award winning producer Stuart Price). They’re in contention for Album of the Year, Best Rock Album, Best Independent Release, Best Group and Best Live Act.