Eminem Reappears with “Houdini” Single and Video

Guess who’s back? Eminem returns with Houdini, a hard-hitting new single accompanied by a fitting video. Eminem teased the drop last week in a FaceTime with David Blaine — the clip ended with the magician eating a wine glass, and the rapper declaring, “Well, for my last trick, I’m gonna make my career disappear.” Houdini gives fans the first taste of Eminem’s 12th album,

The Death of Slim Shady (Coup De Grâce) is coming soon.

The video was directed by long-running collaborator Rich Lee (Not Afraid, The Monster, Venom, etc.), the innovative Houdini video freely calls back to classic Eminem videos such as Joseph Khan’s Without Me and Phillip Atwell’s Real Slim Shady. Houdini is packed with cameos including Dr. Dre, Pete Davidson, Snoop Dogg, 50 Cent, Jimmy Iovine, Grip, Westside Boogie, Denaun Porter, Royce 5’ 9”, Paul Rosenberg, The Alchemist, EZ Mil, Ryan Keely, Samantha Mack, and comedian Shane Gillis. The generative AI used in the video was created by Metaphysic, with Jo Plaete and Chris Ume supervising production.