CLAUDIO Reflects On New Single ‘Losing You’

Nothing is lost on the latest single from acclaimed artistic alchemist CLAUDIO, with her brand new track Losing You officially out now. A lavish art pop wonderland glazed with RnB arrangements and ardent basslines, Losing You tackles themes of self-sabotage and the subconscious in sophistication, alongside its utterly mesmerising, and award-winning, accompanying music video.

Losing You, written, recorded, produced and performed by CLAUDIO herself, dazzles in humid beats, glossy reverb and emphatic backing vocals, with CLAUDIO’s firm, ferocious yet swooning vocals fluidly charming around the luminous instrumental arrangements. Engineered by Mark McEwan (Birds of Tokyo, Tkay Maizda, Karnivool) and mastered by John Greenham (Billie Eilish, Mura Masa), Losing You glistens with mature pop sensibilities and hypnotic hues, a la James Blake, Labrinth and Pink Floyd, while also sharply examining deep-seated trauma and a coming to consciousness. CLAUDIO tells Hi Fi Way more about the single.

How has the build-up been leading up to the release of Losing You?
This release was a long time coming. Mostly because I wanted it to sound “just so”. I think it’s my best production to date so it was always going to mean a lot.

Was the process of making Losing You as challenging as you thought?
Every bit! Except the video. I couldn’t believe it when I got the images back from Martins Dabolins, my amazing Latvian visual artist long-time collaborator. He made them feel every bit as surreal and expansive as I had hoped.

Sonically, how would you describe your music?
Electronic art-pop suspended in a cinematic dreamscape.

Who would you consider to be the biggest influence on your music and why?
I have to cite three, all for different reasons. James Blake for production, Dwele for harmonic colour and Bilal for lyrics and melody.

Best piece of advice you have been given?
Trust = Consistency Over Time

What is the CLAUDIO life story?
Oh lord. I’ll give you the very condensed version.. 🙂

I was born in Perth, began playing music at 6, writing songs at 11, playing gigs at 14. Sold everything I had and moved to Paris, France at 22 where I lived for 11 years. I didn’t know a word of French when I left. It was not a smooth transition LOL. There I wrote, laughed, consulted for major labels in artist development, cried, ate baguettes, worked on soundtracks, made albums, toured in Europe, South East Asia, the U.S, Brazil and finally came home a couple of years back to have my first child.

Despite everything I’ve done, I suffered from a chronic artistic dissatisfaction that lasted until the very first day that I finally felt fluent in production. Of all that I’ve done and beyond any external award or point of validation, that fact and how completely it impacts my capacity feel artistically fulfilled is my single greatest achievement.

Are you looking to tour more broadly?
I’ve done a lot of touring in my life. It is gruelling 🙂

I’m not looking to tour in the traditional way. But I am interested in putting on more immersive, multi-disciplinary one-off events that I can put lots of work into and instantly return home. Anything that supports both my desire to create experiences and the insular life that my nervous system craves haha.

What’s next for CLAUDIO?
A couple more singles in the vein of Losing You, as they belong to the same chapter. Then I’m due to release this David Lynch-inspired soundtrack I made for an epic production called “Whistleblower” by a badass company called The Last Great Hunt. I had so so much fun making it. Then I think I’ll take a bit of hiatus from being oh-so-solo and do an EP of collabs. It’s time <3

How does it feel to be armed with a video that has picked up such esteemed accolades as BEST VIDEO CLIP at Berlin, Rome & NYC International film festivals?
That feels just wonderful. So much work went into and it being recognised with such prestige really honours that and all the people involved. Just so nice.

Interview By Rob Lyon

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