#VAXTHENATION – LIVE Alliance Launches National Vaccination Campaign

The COVID-19 vaccine rollout is ramping up across the nation. Today, Australia’s $36.4 billion* Live Entertainment Industry is speaking out.

No more virtual performances – it’s time for real life!

More than 400 of Australia’s biggest artists and performers (see list below) have joined forces with leading tour promoters, music festivals, venues, ticketing agencies, record labels, comedy producers, theatre, opera and dance companies, media outlets, industry associations, peak bodies and global brands like YouTube and TikTok launch #VAXTHENATION – a new campaign asking Australians to help ‘stop the interruptions’ and get vaccinated… now!

Spearheaded by the newly established LIVE Alliance (Live Industry Venues + Entertainment) – which includes representatives from organisations Association of Artist Managers (AAM), Australian Live Music Business Council (ALMBC), Australian Music Industry Network (AMIN), APRA AMCOS, Australian Recording Industry Association (ARIA), Australian Festivals Association (AFA), Frontier Touring/Mushroom Group, the Live Entertainment Industry Forum, Live Nation, Live Performance Australia (LPA), Secret Sounds and TEG – #VAXTHENATION has brought our country’s Live Events Industry together as never before.

Lending their names to #VAXTHENATION are over 225 performers including Powderfinger, Jimmy Barnes, Tim Minchin, Courtney Barnett, Celeste Barber, Vance Joy, Paul Kelly, Archie Roach, Em Rusciano, Guy Sebastian, Dave Thornton, Adam Harvey, Amy Shark, Iva Davies, Gina Jeffreys, John Williamson, Courtney Act, Birds Of Tokyo, Tom Gleeson, Amyl & The Sniffers, Hilltop Hoods, Nazeem Hussain, Marcia Hines, Midnight Oil, Judith Lucy, RÜFÜS DU SOL, Christian Hull, Troy Cassar-Daley, Nina Las Vegas, Briggs, Judith Lucy, Daryl Braithwaite, Human Nature, Melinda Schneider and countless more. See pages below for the full list of organisations and artists supporting this incredible call-out.

VAXTHENATION aims to remind all Australians of the magic of live events. It kicks off today with a national television campaign – watch the TVC here – soundtracked by multi-Platinum ARIA winners Powderfinger, who donated the use of their iconic hit single My Happiness.

Launched under the guidance of advertising guru Russel Howcroft, the TVC was created by agencies Mushroom Creative House and Good One Creative. Says Howcroft:

“With an awesome idea generated by Good One Creative and the incredible creative direction and production capability of Mushroom, we have managed to pull together a powerful campaign via generosity of spirit and a burning desire to rock on. Huge thanks in particular to Powderfinger and the inspired leadership of the LIVE steering committee.”

Australia has one of the world’s leading music and entertainment sectors. It’s not just vital to our economy and jobs; it provides a rich cultural fabric that connects us all. From sweaty pub gigs to crying with laughter at a comedy show; being moved by an opera aria or diving into the festival mosh; taking your child to their first live show, marvelling at an intricate ballet, or sitting with loved ones in an ornate theatre… these are the moments we all want to get back to.

Vaccination is the only way to ‘stop the interruptions’ and break the cycle of lockdowns.

With a target of 80% agreed by National Cabinet, the LIVE Alliance says vaccinations are not only important for overall public health but an essential step in stopping the ongoing and devastating effect to our live entertainment and events industry. LIVE Alliance members say:

“The impact of the pandemic on Australia’s world-leading music, theatre, comedy and live entertainment industries has been truly devastating. Getting vaccinated is the crucial step fans can take which will allow us to join together and enjoy the unbeatable magic of live performance once again.”

Australia needs to get vaccinated, so we can all get back to doing the things that we love.

The Live Entertainment Sector has been dealt a massive blow over the past 18 months, with thousands of performances disrupted, postponed or cancelled, and tens of thousands of workers stood down (or unable to work at all). Billions of dollars lost to the Australian economy – no shows means no fans spending at nearby restaurants, bars, retail or accommodation, or booking flights just to make a weekend of it. Prior to the most recent lockdowns, live music activity was at just 12 per cent of pre-COVID levels as larger shows and tours remain uneconomic without full venue capacities and uncertainty around both domestic and international border restrictions. Two thirds of industry jobs (79,000) were gone by the end of 2020*, plus $23.6 billion of economic output and $10.7 billion of added value also lost.

Help us stop the interruptions and get vaxxed as soon as you can. Every jab makes a difference, and every Australian can play their part.

Let’s get our live industry back on the road!

Head to the #VAXTHENATION website for further details and information on where to get your jab: vaxthenation.com.au.

VAXTHENATION – ARTIST SUPPORTERS INCLUDE:

1 Dads
A. GIRL
A.B Original
Adam Harvey
Alex Lahey
Alex The Astronaut
Alexander Gow
Aleyce Simmonds
Ali McGregor
Alice Ivy
Alice Skye
Amber Lawrence
Amity Affliction
Amy Shark
Amyl & The Sniffers
Andy Garvey
Angie Hart (Frente)
Anna Lunoe
Archie Roach
Art vs Science
Ashwarya
Baby Animals
bad//dreems
Bakers Eddy
Ball Park Music
Ben Lee
Bernard Fanning
Bianka Ismailovski
Big Scary
Birds Of Tokyo
Blake O’Connor
Bob Evans
Bodyjar
Boom Crash Opera
Bootleg Rascal
Brendan Gallagher
Brett Blake
Briggs
Casey Barnes
Catherine Britt
Celeste Barber
Children Collide
Christian Hull
Clare Bowditch
Clowns
Colin Lane
Collar
Confidence Man
Conrad Sewell
Cosmos Midnight
Courtney Act
Courtney Barnett
Cry Club
Cub Sport
Custard
Cut Copy
Dane Simpson
Darren Hayes
Daryl Braithwaite
Dave Thorton
David Campbell
David Hirschfelder
Dear Seattle
Death By Denim
Didirri
Diesel
EGOISM
Em Rusciano
Emma Donovan
Eskimo Joe
Fanny Lumsden
FOURA
Frenzal Rhomb
Front End Loader
G-Flip
Georgia Mac (Camp Cope)
Georgia May
Gina Jeffreys
GL
Gordi
Graace
Graeme Connors
Gretta Ray
Gretta Ziller
Grogans
Guy Sebastian
Harvey Sutherland
Hatchie
Henry Wagons
Hilltop Hoods
Holy Holy
Human Nature
Ian Moss
Iaokim
Isaiah Firebrace
Iva Davies (ICEHOUSE)
J-MILLA
Jake Howie
James Reyne
Jamie Payet
Jasmine Rae
Jebediah
Jen Cloher
Jesswar
Jetty Road
Jimmy Barnes
John Williamson
Jon Stevens
Jordan Barr
Josh Pyke
Judith Lucy
June Jones
Kate Miller-Heidke
Kimberley Wheeler
KLP
Kye
L D R U
Lachlan Bryan & The Wildes
Lachlan Edwards
Last Dinosaurs
Laura Imbruglia
Lior
Liz Stringer
Lizzy Hoo
Lonelyspeck
Lord Fascinator
Love, Marco
Lucy Durack
Maddy Jane
Marcia Hines
Mark Seymour
MAY-A
McAlister Kemp
Mel Blue
Melanie Dyer
Melinda Schneider
merci, mercy
Merrick Watts
Mia Wray
Micra
Middle Kids
Midnight Oil
Mikey Robins
Mildlife
Miss Blanks
Moaning Lisa
Montaigne
MzRizk
Nat Bartsch
Nazeem Hussain
Neil Murray
Nick Barker
Nikki Britton
Nina Las Vegas
Ninajirachi
Noah Dillon
O’SHEA
Ocean Alley
Odette
Olympia
Palms
Paul Kelly
Peach PRC
Peking Duk
Pete Murray
Peter Bibby
Pierce Brothers
Pinkiscool
Planet
Pleasure Coma
PNAU
Polish Club
Pond
Powderfinger
RAT!hammock
Ratcat
Regurgitator
Rest For The Wicked
Richard Clapton
Roger King OAM
Romero
Ross Wilson
Rudely Interrupted
RÜFÜS DU SOL
Sahara Beck
San Cisco
Shane Nicholson
Shannen James
Sheppard
Shihad
Shiny Joe Ryan
Short Stack
SHOUSE
Something For Kate
Spacey Jane
Spiderbait
Sputnik Sweetheart
Step-Panther
Sycco
Teenage Joans
The Angels
The Aston Shuffle
The Bushwackers
The Jungle Giants
The Living End
The Paper Kites
The Rubens
Thomas Porter
Tim Minchin
Tom Ballard
Tom Gleeson
Tornado Club
Touch Sensitive
Towns
Troy Cassar-Daley
upsidedownhead
Urzila Carlson
Vance Joy
Vidya Rajan
Vika & Linda
WAAX
Willaris K
Wolfmother
Yen Strange
You Am I
Zoë Coombs Marr

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