After calling on their community to help them create a music video for their new single Heavy Weather, The Rubens release the final result – an incredibly creative, immersive & kaleidoscopic collection of fan moments in isolation.
After editing together hundreds of entries, the band invited fans who starred in the video to join them for the premiere via an exclusive Zoom yesterday. Following this, all fans were sent the unlisted YouTube link to premiere themselves via socials ahead of today’s official release.
Bursting with colossal hooks that are bound to stay in your head for days, Heavy Weather is all about empowerment; an anthem reminding us all to take control of the inner critic and back yourself when times get tough.
Heavy Weather was #1 most played on triple j last week and has led to the band gracing the covers of Spotify’s New Music Friday, Front Left playlists and gain adds across Apple Music’s Today’s Hits, Future Hits, A-List Pop & more. The track also received it’s debut live performance last month via The State of Music.
Heavy Weather follows the band’s recent hit, Live In Life, now certified platinum and with a combined 20 million+ streams & 100,000+ Shazams. The track saw the band retain the #1 position on Spotify’s Hot Hits Australia playlist for four weeks (and grace the cover) as well as top 5 positioning on Apple Music’s Today’s Hits. At radio it was #1 most played on triple j & playlisted across the HIT network.
After postponing their largest headline tour to date due to COVID-19 (originally scheduled from May – July), last month The Rubens announced their rescheduled tour dates, taking place from Sept – Dec & onsale now. The NSW band will play metro cities for the first time since their 2018 LO LA RU album shows, across venues such as Fortitude Music Hall (Bris), Freo.Social (Freo), The Forum (Melb), and The Enmore Theatre (Syd). After having embarked on 3 regional tours in the past 18 months, the band will be revisiting some old regional favourites as well as some towns they’ve never played before, including Bundaberg, Warrnambool, Shepparton and more. The tour, presented by triple j, is in celebration of their summer hit, Live In Life.
Tickets from https://www.therubensmusic.com/