One of Australia’s biggest exports, What So Not (Emoh / Chris Emerson) releases his long-awaited and greatly anticipated debut album, Not All The Beautiful Things, via Sweat It Out. All 12 tracks are finally ready to be heard, after having revealed 3 tracks for fans so far – Be Ok Again feat. Daniel Johns, Stuck in Orbit feat. BUOY (co-written by Jono Ma of Jagwar Ma) and Beautiful feat. Winona Oak.
The album features frequent collaborator Skrillex, legendary rock lords Toto (on We Keep On Running), plus San Holo, Rome Fortune and Silverchair’s Daniel Johns to name only a few. Daniel Johns lends his versatile vocals to multiple tracks on the project, and praised What So Not, saying, “Watching Emoh work is eye opening. A real professional with great vision.”
Offering humbling insight into how the What So Not collaboration came to be, the legendary Steve Lukather from Toto says, “We got together and it was like two worlds collided. We were curious how they [What So Not’s team] make music and they were completely baffled by the way we did it old school; and we found it a very positive experience. It went better than we could’ve hoped. Everyone just rolled in and we rolled up our sleeves and just did it. By the end of the night we had a track.”
Over three years in the making, Not All the Beautiful Things is about transformation and metamorphosis, a culmination of everything the Sydney-born artist has been working towards as he’s built his reputation as one of the most innovative producers in the game, garnering over 469 million combined streams in the process. More than an album, it’s a fully realised artistic statement in which What So Not is in full control of every aspect, from the stage design and visuals to the music videos and merchandise. “I didn’t want to put anything out that doesn’t cohesively match the essence of the songs,” explains the man behind it all, Chris Emerson.
Having established himself as one of the world’s most revered electronic acts, it’s hard to believe that What So Not hasn’t yet released an album. The producer behind such massive anthems as High You Are (50 million-plus streams), Waiting (with Skrillex and RL Grime), and his remix of RÜFÜS’ Innerbloom (#30 on triple j’s Hottest 100 list for 2016), has a slew of EPs under his belt, including 2016’s widely-praised Divide & Conquer. Last year What So Not released Be Ok Again, writing and performing the vocals himself for the first time. The song has garnered 2.8 million collective streams and was one of the most played songs on triple j throughout the summer.
And to celebrate the album on home turf, What So Not has now announced an Australian leg of his global Beautiful Things World Tour that will see his epic production sweep through Metro City in Perth on June 16, before hitting HQ in Adelaide on June 22, The Forum in Melbourne on June 23, Hordern Pavilion in Sydney on June 29, and wrapping up at Brisbane Showgrounds on June 30.
Not All The Beautiful Things is out now on Sweat It Out.
Tickets from http://whatsonot.com/#tour